“I Can’t Afford To Be Skinny” says Glamorous Actress Raquel Welch

True beauty includes a full figure.

Ask for amazing Wate-On

Judy Sargent and Blonde Friend - Chicago, Illinois

July 20, 1941
Promontory Point
Photo by Charles Cushman

Almost All The Great Shapes On The Beach

…are created by Cole of California.

Girl in Yellow

Charles Cushman’s Description:

Girl athlete with generous bosom.
Promontory Point.
September 7, 1941
Chicago, Illinois

It’s Nylon or Nothing!

because I want my swimsuit to have and to hold a magnificent shape

Czech Mate

Unnamed Czech beauty on the shores of Lake Michigan, Chicago. July 31, 1946

3 Inches Above The Knees

June 24, 1964
Policeman measuring length of early 1900s bathing suit to determine if the suit is in accordance with 1933 Redondo Beach, Calif. ordinance

Brigitte Bardot in Cannes

Brigitte Bardot photographed in France at the Cannes Film Festival by Kary Lasch.

Free With Every Cole Swimsuit: A Beautiful New Shape 

Every Cole comes with the shape built in…to give you the loveliest body in a swimsuit.

Picture of Annette, girl in yellow bathing suit. Chicago, 1942.

Photo by Charles Cushman

If You Want Be Popular…You Can’t Afford To Be Skinny

Says beauitful Hollywood actress Linda Peck.

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